101 Ways to Promote Your Real Estate Web Site: Filled with by Susan Sweeney CA

By Susan Sweeney CA

An expanding quantity of real property dealers and dealers are making the internet their first vacation spot, so getting extra of them to prevent at an agency’s or person agent’s website can suggest millions of greenbacks in commissions. The confirmed email, linking, and web advertising innovations supplied increases preliminary customer site visitors to any genuine property web site and retain purchasers and returning many times. moreover, actual property brokers and place of work managers can use the templates, checklists, and kinds integrated to make their web site a major and potent promoting software.

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Your Web site should steer clear of scrolling marquee text. Scrolling marquees are difficult to read and are not compatible with all browsers. Simply post text directly on your pages if you have something important to say. Other Notes Your home page should be 50 KB or less and should be displayed on no more than one or two screens. Studies have shown that visitors rarely wait beyond 15 seconds to download a site. Test the download time of Home Page your site using different connection speeds to ensure that The main page of a it is reasonable for all users.

Review Competing and Industry-Leading Web Sites Check out your online competition. The term competition is referenced quite loosely in that industry leaders with whom you may not directly compete are also included here. Look at the sites you know are competitors, look for sites that sell the same type of real estate but in a different geographic location, and look for sites in the major search engines using some of the keyword phrases you have gathered so far. You want to see what sites are in the top ten positions and understand them.

For example, Google’s BOTS spiders continually crawl the Web looking for sites Programs used by search to index and, of course, index sites upon their sub- engines to search the Internet mission. Google is obviously very important in the for pages to index. com) easily accessible to its spider. A detailed discussion on submissions to search engines and directories can be found in Chapter 8. Registering with search engines is fairly simple. In most cases, you simply have to submit your URL or Internet address on their submission form.

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