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Extra info for 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
You don’t have to give something away to everyone. You could simply have a drawing every week. You could then ask entrants if they would like you to notify them of the winner, which again gives you permission to e-mail them. 2). If you want to bring only people from your target market to your site, then don’t give away mainstream items as screen savers, shareware games, utilities, and so on. Try to give away something that only people interested in your industry would want. 2. Redken has a featured contest and a weekly giveaway.
This is far superior to making your visitors wait for a series of large images to load. You should be careful with your use of image maps as well. ” Image maps typically are used for navigation and usually have text embedded in the graphic. Search engines cannot read text embedded in a graphic, so from the standpoint of search engine friendliness, if you use image maps always ensure that you provide your appropriate text and Alt tags for the search engine. Very often, when a large graphic is used for an image map, visitors must wait for the entire image to load before it is apparent where they must click to begin navigating a site.
A consistent-looking and wellpositioned navigation bar with functioning links is the key to efficient site navigation. Your visitors should be able to get anywhere they want to go on your site in three clicks or fewer. Develop an effective navigation bar as previously described. , sites consisting of more than eight to ten major sections), it is a good idea to include a site map that users can access from any page in your site. 2, are usually text-based lists that name all of the site’s pages and their content.